https://www.mondialnews.com/2025/11/19/eminem-strikes-back-legal-battle-ignites-over-australian-swimwear-brand-swim-shady/
In a recent legal development, iconic rapper Eminem has filed a lawsuit against Australian beachwear brand Swim Shady, alleging trademark infringement and unauthorized use of his stage name. The case, which has drawn attention from both the music and fashion industries, highlights ongoing challenges surrounding intellectual property rights in the age of celebrity branding. Swim Shady, known for its vibrant swimwear collections, now faces legal scrutiny as the court examines whether the brand’s name unlawfully capitalizes on Eminem’s established persona.
Eminem Takes Legal Action Against Australian Swimwear Brand Alleging Trademark Infringement
Marshall Mathers, better known as Eminem, has initiated legal proceedings against the Australian swimwear company Swim Shady, accusing the brand of unauthorized use of his trademark. The rapper’s legal team argues that the beachwear label’s name and logo bear striking similarities to Eminem’s iconic stage persona, potentially causing…
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Author : Miles Cooper
Publish date : 2025-11-19 12:24:00
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